word of advice : spoiler for Invincible Iron Man # 2Marvel’sIron Manfinally has a new struggle vociferation , and it could n’t be more stark for the Armored Avenger . Tony Stark is one of the most human , and blemished , characters in the Marvel Universe ; despite fighting foes such as the Mandarin , the Iron Mongerand even the Mad Titan Thanos , he remain his own worst enemy . InInvincible Iron Man # 2 , Iron Man reveals his new catchphrase , and it absolutely reflects how Stark has changed as a individual .

Tony ’s life has never been easy ( while he grew up with millions of dollar to his name before he was even tolerate , he suffered through a difficult childhood and was born to distant and borderline scurrilous parents ) and his late troubles only continue the pattern . Iron Man ’s fortune is gone , lost after buying the entire backlog of weapon from a sinister arm principal . His home has been destroy , and his appear to be cast for slaying across New York City . Even with the help of Ironheart , Stark ’s life is n’t sire any easier - specially after he happen out on a street after visiting a saloon .

“Let’s Not Make The News” Is Tony Stark’s Perfect New Motto

Related : Iron Man Admits The Avengers ' grownup Weakness … And Has No Solution

InInvincible Iron Man # 2 , written by Gerry Duggan with art by Juan Frigeri , Iron Man and Riri Williams see the Living Laser attack a press league of Stark Enterprises . “Where is Tony Stark!?“he cries , prompting Iron Man and Riri Williamsto fly across the river to meet him in battle . Iron Man realizes that the old Avengers Mansion - the location of the Living Laser - is now a themed hotel populate with civilians . “Let ’s not make the news"says Iron Man just before he lands .

Iron Man Is Owning Up to His Troubled History

This battle cry is perfect when one considers that Tony Stark has done nothingbutmake the news in about every recent issue . Civil Warimmediately comes to nous , as does the beginning of Christopher Cantwell’sIron Manrun , Civil War II , World War Hulk , and even this issue ( a video of Stark passed out on a pile of garbage travelling bag went viral ) . Iron Man was a chief executive officer and public figure long before becoming a superhero , so he ’s habitual to video cameras and newsman following his life - but he is almost always portray in a damaging ignitor ( this is not entirely undue , however , due to Tony ’s jump - before - looking outlook ) .

astonishingly , the scrap against the Living Laser goes without any civilian fatal accident or monumental prop damage ( a statue of Iron Man is ruin , but Riri Williams puts it back togetherusing the powers of the Ten Rings ) . The battle rallying cry also charge to Iron Man ’s desire to ameliorate himself after year of making one horrible decision after another . Iron Man’slife will almost certainly try this new fight shout - and he is more than up for the challenge .

Next : Marvel ’s Gold Goblin Fixes The Biggest Problem With Iron Man ’s Name

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