The Blair Witch Project
Summary
A newBlair Witchmovie has been announced with Blumhouse and Lionsgate collaborating to bring it to life , but they are ignoring the biggest challenge make by the movie that plain offtheBlair Witchfranchise . The find - footage musical genre within the world of horror get a major boost in 1999 withThe Blair Witch Project , directed by Daniel Myrick and Eduardo Sánchez . The Blair Witch Projectintroduced viewers to Heather Donahue , Michael C. Williams , and Joshua Leonard , three filmmaking scholarly person who went into the Black Hills forest to make a documentary film about the local myth of the Blair Witch .
As soon as they come in the forest , strange thing begin to happen around them , they got lost , and Josh suddenly disappeared . The Blair Witch Projectwas a critical and commercial winner , and , unsurprisingly , it made style for a franchise , with two subsequence , novel , video games , various mockumentaries , and more . The franchise is now being revived witha newBlair Witchmovie from Blumhouse and Lionsgate , and though detail are unknown , the project is ignoring the biggest challenge it ’s become to face , which the original picture show create for all the rest .
The Blair Witch Project was primal in the account of the found - footage proficiency , but the very first movie to apply this style was released in 1961 .
Blumhouse’s New Blair Witch Movie Can’t Repeat The Original’s Genius Marketing Strategy
The Marketing Strategy Of The Blair With Project Was Key To Its Success
Even if Blumhouse attempted to reanimate a viral marketing run like that ofThe Blair Witch Project , a immediate internet hunt would cursorily debunk whatever they seek to betray .
The concept ofThe Blair Witch Projectwas uncomplicated , as was the yield of it , with a budget of $ 35,000 - 60,000 ( and a last cost of $ 200,000 - 750,000 after place - production ) , but the key to its success was its selling campaign . The Blair Witch Projectused the cyberspace to its favorand created a website with fake constabulary report card , newsreel - style interviews , and fielding motion about the “ neglect ” students to deal the idea that all the movie ’s footage was literal . The studio also pass on handbill at festivals andmade posters asking people to amount forward with any selective information on the “ absent ” students .
The Blair Witch Project ’s website also sport thespian pose as police and tec hand their testimony about their involvement in the “ case ” , sparking conversation over whether the film was fiction or a distressful infotainment . To further betray the idea of the footage being veridical , Myrick and Sánchez fully developedthe fable of the Blair Witch , and all of this combined led to the belief that Heather , Mike , and Josh were trance by a witch , with groups of viewers venturing into the forest to find them .
Custom image by Sam MacLennan.
Unfortunately , this could have only been done with the first film , asnow everyone knows that the Blair Witch is n’t realand Heather , Mike , and Josh were actors , not students with bad luck . Even if Blumhouse attempted to recreate a viral marketing drive like that ofThe Blair Witch Project , a agile internet search would immediately debunk whatever they endeavor to sell , no matter how much the studio invests in the military campaign .
Blair Witch’s Sequels Already Proved That The Original Movie’s Magic Can’t Be Repeated
The Blair Witch Project Was A Very Unique Horror Movie
The conception ofThe Blair Witch Projectworks well for one movie , as it ca n’t be replicated or expanded upon without fall back the mysticism that made the first flick so great .
The Blair Witchfranchise is proof that not every successful movie can launch a franchise that couple the original movie ’s success . None ofThe Blair Witch Project ’s sequels – Book of Shadows : Blair Witch 2andBlair Witch – were well - receive and thus could n’t repeat the achiever of the first movie , and that ’s in tumid part to the tale . The conception ofThe Blair Witch Projectworks well for one movie , as it ca n’t be replicated or expanded upon without lose the religious mysticism that made the first movie so great .
Blumhouse ’s newBlair Witchmovie is being described as a “ young take ” , but it ’s undecipherable what precisely that means . It ’s improbable the newBlair Witchmovie will be a remake , and it ’s not a franchise that could have bequest sequel ( Blair Witchkind of tried that by preface Heather ’s brother , James , take on by James Allen McCune ) , but whatever path it takes , it wo n’t be able-bodied to use the same marketing joke that made the first movie a viral sensation .
The Blair Witch Project is a 1999 horror film that follows three film students who venture into the Black Hills near Burkittsville, Maryland. As they document their search for the Blair Witch legend, strange and unsettling events unfold. Presented as found footage, the film is directed by Daniel Myrick and Eduardo Sánchez, and it pioneered the found footage genre in mainstream cinema.
The Blair Witch Project is a 1999 revulsion picture that follows three film students who venture into the Black Hills near Burkittsville , Maryland . As they document their search for the Blair Witch legend , unusual and unsettling event unfold . present as find oneself footage , the film is directed by Daniel Myrick and Eduardo Sánchez , and it pioneered the found footage genre in mainstream movie theatre .
