Barbie
Summary
Barbiecontinues its successful boxwood authority run by hitting $ 1 billion in just three weekends , and there are unlike intellect that have contributed to its monumental succeeder in a poor time . Among the most awaited movie release of 2023 was Greta Gerwig’sBarbie , which engage the noted Mattel bird and brought it to sprightliness in a story that explored both Barbieland and how a Barbie - led society work and the inequality and struggles woman go through in the existent , human world .
BarbiefollowsStereotypical Barbie ( Margot Robbie ) , who after going through sudden change like vapid foot and interview her mortality , go on a journey to the real Earth attach to by Stereotypical Ken ( Ryan Gosling ) to find the girl who play with her and unsex the portal site between Barbieland and the real human beings . Barbiehas been praise by critic and it has become a massive boxwood office success , break records and earning a place on the list of highest - grossing pic of 2023 . At the time of piece of writing , Barbiehas grossed over $ 1 billion worldwide , and here are 10 reasons whyBarbiehas been such a Brobdingnagian success at the box post .
link up : Barbie Movie Ending Explained - What The Villain Twist & Barbie ’s Decision Mean
10Barbie’s Box Office Was Boosted By Pre-Release Hype & Marketing
Barbie ’s biggest lastingness was its fantabulous merchandising campaignand the hype that was build around the movie path before its release . Mattel made various collaborations and entered several partnerships with a variety of brands so as to promoteBarbie , and these collaborations cut through a wide reach of fields – from clothing and shoes to fast food eating place and even indemnity society . Official Barbie - themed products could be found everywhere month before the movie ’s release , which was cardinal in hyping it up and draw the audience ’s interest and rarity .
First looks atBarbiewere shared at unlike conventionality , and the very first tormenter , which parody Stanley Kubrick ’s classic2001 : A Space Odyssey , cave in viewer a dear idea of the type of humor to expect fromBarbie . Barbie ’s marketing movement was consistent from begin to end , and character posters , along with full trailers , better deal the picture show to its objective interview and to viewers outside of it , who were drawn to it because of its humor , pattern , and its then - intriguing premise .
9Barbie Is One Of 2023’s Best Movies With Great Reviews & Word Of Mouth
Reviews can be a key component in a moving-picture show ’s corner office success , as they might influence the hearing ’s conclusion to view a movie or let it pass . Barbiebenefited from its great reviews , which are well - deserved due to its engaging tale , charming and relatable characters , unbelievable product blueprint , and more . critic have praisedBarbie ’s temper , unfavorable judgment of the brand ’s characterization of women , deficiency of multifariousness , and design bankruptcy ( with the accession of some controversial and obscure Barbies and Kens ) , along with how the movie addressed gender inequality . Great reviews also made way for word of mouth ofBarbie ’s quality and its adult strengths , catching the attention of a wider audience .
8Barbie Is The Ultimate Summer Blockbuster Release
Summer is the best time of the year for studios to release their enceinte projects , earning the title of respect of “ summer blockbuster ” , andBarbieis the ultimate example of this . Barbieis not only a big - budget production , but its comedic tone with dramatic moments , vivacious visual style , and its star - studded cast make it the perfect release for summer . Given its marketability and how it appeal to viewers of dissimilar ages , Barbiehad to be exhaust in the summer , making it an unmissable event .
7Barbie Is An Easy Movie To Rewatch
Even with all the themes and topics it addresses , Barbieis a movie that is very easy to rewatch . This is not only thanks to its chronicle , performances , and gumption of humor , but to all the details throughout the movie , both in terminal figure of visual intent and narrative . There ’s a fate to take out inBarbiethanks to its exploration of report like gender inequality , the patriarchy , the matriarchy , the struggles of growing up and being an adult , capitalism , etc . which assure that viewers will find something novel and interesting in every rewatch . Barbiealso has a lot of Easter eggsthat require multiple views to catch them all , and what better than rewatching it while it ’s still on the big screen .
6Barbie Speaks To A Wide Audience
On the aerofoil , Barbieseemed like a movie targeted at women and women only , mostly young women , but one of the biggest surprises the movie had up its sleeve was how it ’s actually point at a much full audience . Surely , Barbie ’s main target audience is cleaning woman , of all ages and modus vivendi , but it ’s also aimed at a male audience thanks to Stereotypical Ken and the other Kens , through which Barbie handle some of its most serious theme . Even with all its phantasy element , Barbieis a very relatable movie , peculiarly through the character of Gloria ( America Ferrara ) , who make up common fears and struggles in adult char , while Stereotypical Barbie showed vulnerability that no one would have expected from a character reference that is reckon “ perfect ” in every possible path .
5Barbenheimer Was Key In Hyping Both Movies
An unexpected phenomenon that helped further hypeBarbieis what ’s now known as “ Barbenheimer ” . The announcement of Warner Bros. ’Barbieand Universal’sOppenheimerbeing released on the same day in many countries prompted a comedic response on social media , with countless memes and even merchandise lionise the release of Barbenheimer . The demarcation betweenBarbieandOppenheimeris what caught the attention of the interview , and the Barbenheimer phenomenon evolved to the point where the cast appendage of both movies ( and thespian not related to any of them ) encouraged watcher to do a three-fold feature . What started as a joke ended up benefiting both movies , which exceed their various box office expectations .
4Barbie Is An Original Movie (Despite Being Based On A Doll)
One of the big complaints about the film diligence in recent old age is that nothing is original anymore . The industry has been dominated by big franchise , reboots , and requels from different musical style , as well as adaptations of other media . Because of this , Barbiearrived as something refreshed and new , despite being base on the most famous bird there has ever been . sure as shooting , the Barbie doll had already pay back a yoke of movies , although all animated and none of them a big waiver , butBarbieis unlike any of them as it ’s not completely set in a fantasy humanity and it covers very real topics and issues , making it an original moving picture .
3Barbie Is Greta Gerwig’s First Big-Budget Project
Greta Gerwig has make the congratulations and respect of critic , filmmakers , and witness , but beforeBarbie , she mostly made smaller - shell movies . Her first movie , Nights and Weekends , is a small - budget mumblecore plastic film co - directed with Joe Swanberg , and her big break come in 2017 with the come - of - geezerhood dramaLady Bird . Gerwig ’s gravid project beforeBarbiewasLittle Women , and while it was a decisive and commercial success , it was a smaller - musical scale project compared toBarbie . Barbieis Gerwig ’s first smash hit and handsome - budget film , which caught the care of those already familiar with her work who were interested in seeing how her signature elan would translate into a much bigger movie .
Related : Every Greta Gerwig Movie , Ranked Worst To practiced
2Barbie Has A Star-Studded Cast
Of course , one ofBarbie ’s biggest strengths is its star - studded cast . With Barbieland full of different variation of Barbies and Kens , Gerwig and caller brought diversity and gave each form a chance to shine , even if just briefly . A whiz - studded casting will always avail build interest and curiosity around a movie , andBarbiesurely seized this by casting names like Hari Nef , Alexandra Shipp , Dua Lipa , Simu Liu , Scott Evans , Ncuti Gatwa , Kingsley Ben - Adir , Rhea Perlman , and more .
1Barbie Used Nostalgia To Its Favor
A big reason why Barbie was able-bodied to invoke to a wide consultation and allow viewers of different ages to touch on to it is its nostalgia factor . Barbie and Ken are dolls that have accompany generations of children , and the plus of not - so - popular Barbies and Kens like Midge , Barbie Video Girl , and Earring Magic Ken ( just to name some ) brought back memories to a numeral of viewers . However , Barbiesmartly forfend falling into the nostalgia lying in wait and did n’t rely much on it , instead using it for playfulness quotation and Easter ballock , but it was strong enough to make citizenry blab about it after ascertain the motion picture .
How Much More Will Barbie Make At The Box Office?
By spoil the $ 1 billion mark worldwide , Barbiehas become the first film by a solo distaff director to do so , and it has link the one billion club of 2023 along withThe Super Mario Bros. Movie . Barbiewill now be entering its 4th weekend , mean that there are magnanimous chance that its box billet numbers racket will flatten , but if it continues to be pushed in outside markets , Barbiecould amount near toThe Super Mario Bros. Movie ’s $ 1.357 billion . Barbiehas already realise its spot as one of the highest - grossing picture show of 2023 , and its numbers can still develop for as long as it play in field .
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